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Latest episode of Sweat, Strategy, and Success
April 2, 2025
Why Your Marketing Isn’t Working: The One Missing Piece with CMO Michael Baer
In this episode, I sit down with Michael Baer, a fractional Chief Marketing Officer with over 30 years of experience, to explore the concept of "stratecution" — the powerful alignment of strategy, execution, people, operations, and technology for holistic marketing growth.
Michael takes us through his journey from the world of advertising to becoming a thought leader in marketing strategy. He breaks down why so many companies struggle to see results, even when they’re consistently executing.
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