I'm Soleil and I'm glad you're here. I've built my career at the intersection of strategy and execution. I spend my time doing what I love: analyzing business marketing and operations strategies to help companies grow revenue, and working with leaders worldwide through my podcast "Brilliant or BS," where we determine what's actually driving value versus what's just noise.
My approach combines data-driven marketing operations with creative problem-solving to deliver measurable business outcomes. If you want to understand how I think and work, start with my 40-second intro—it's the best way to get to know me.
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Strategic projects that drive measurable results
Built automated, segmented lifecycle campaigns that transformed sporadic email inquiries into consistent revenue—tripling weekly bookings while maintaining a 37.81% open rate.
POPULAR EPISODE
with Brian Dillard
Former Head of Battery, Vinfast
Electric cars promise a clean-energy future, but if their batteries depend on dirty, fragile supply chains, is the EV revolution really as green as it seems?
Analyzing business strategies, social trends, and economic topics with practitioners worldwide
Trusted by leaders across industries
Soleil's strategic mindset helped us experiment with and identify the content formats that resonated most with our community, and her organized approach to analytics and reporting gave us clear visibility into what worked and what didn't.
Sofia Raimondi
Director of Marketing
Aluum
Soleil's result is what we call a Facilitator (6-5-4-4), which is kind of a unicorn: she can step into any type of team or workgroup and be the glue that helps very different personalities work together effectively.
Marissa Brassfield
CEO and Visionary Entrepreneur Advisor
Ridiculously Efficient
Soleil has an incredible ability to dive into metrics and uncover valuable insights that drive success. Her analytical mindset paired with her creativity made her a standout in her role.
Asia Lefebre
Human Resources Director
SohoMD